Our Logos

Our Logos
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In order for the logos to be successful in building a strong brand, consistency is important. This consistency will influence how others perceive Coopersville Area Public Schools as well as communicate to audiences the institution’s sense of organization and cohesiveness.

The 3-color logo options are the only approved logo options available. If there is a special circumstance requiring a 1-color version of the logo, prior approval must be received. To obtain the special approval, please contact Claudia Sella – csella@capsk12.org

Use as the preferred district formal logo

Coopersville Area Public Schools Brand Guidelines

Use this version on dark colored backgrounds

Master Logo Full Color Reverse Type

The Master Logo with tagline were designed together to emphasize the credentials of the school system. Therefore, they must always appear together on all communications.

Treat it as such—the Master Logo is Coopersville Area Public School’s main identity.

Changing the logo from its original state will confuse audiences and lessen the impact of the identity system.

This is the primary athletic and club logo, but can also be used as an alternate school logo and should only be used as shown in the examples below.

C Logo Clean Version
C Logo with Team / Club
  • Green Inner C
  • White Outline
  • Black Background
  • Typeface: Collegiate
  • Font weight: Black
  • Font tracking set at 25
  • Color: Bronco Black on light backgrounds, and Coops White on dark backgrounds

The Bronco logo is a great alternative logo with a lot of flexibility for application.
 It can be used in any single approved brand color. Downloading the .zip file includes Bronco Black, Coops White, and Block C Green.

  • The Bronco logo always faces to the left
  • The Bronco logo should not be used with any text overlapping the graphic or obscuring the logo in any way
  • The Bronco Logo can be cropped as a graphic or background element
Coopersville Bronco Logo

In rare circumstances the full-color logos will not be appropriate for use. PLEASE NOTE: These versions should be used sparingly. The full-color versions should always be first choice for use.

When reproducing Coopersville’s logomarks single color on light backgrounds, always use Block C Green.

When Block C Green is not an option, Bronco Black is preferred.

The reverse treatment should only be used against a dark background where the contrast between the white lettering and background color is strong enough for the logo to reproduce clearly.

Incorrect Logo Usage

The logos must always be reproduced from approved electronic reproduction files. The color, size and proportions have been carefully selected and should not be altered in any way. The below examples are common mistakes to avoid.

Incorrect Icon Border Colors

Please refer to approved color usage to ensure the brand is consistent.

Incorrect Type Placement

Do not overlay the Block C Logo with any copy.

Incorrect Logo Proportions

Always scale the logos with the original proportions to avoid squish and stretch.

Incorrect Color Usage

Logos should only be used in the approved colors stated above.

Incorrect Type and Icon Placement

The logo should not be edited or reoriented in any way.

Incorrect Logo Direction

The Bronco should always be facing left and never reversed.

Incorrect Type Color and Placement

Text should never overlay the Bronco, and the colors should only come from the approved list.